ABOUT
Justin Nabity, CFP® CLU®, CHFC®, is a dynamic business and financial expert who is passionately dedicated to guiding doctors, entrepreneurs, and investors on their journeys to financial independence. As a motivational speaker, educator, and coach, he has become a trusted resource for hospitals, residency and fellowship programs, and medical organizations, all striving to empower their members to unlock their fullest potential.
With an impressive career trajectory and his self-made multi-millions, Justin had the option to retire by the age of 40. Instead, he chose to pivot into business and healthcare consulting, driven by a profound desire to make a lasting impact in the lives of others. His commitment to service reflects his belief that true success is measured not just by personal achievements but by the positive influence one has on the community.
Through his work, Justin inspires individuals to redefine their financial futures and embrace their roles as leaders in their fields. His mission is to equip others with the tools and knowledge necessary to thrive, fostering a culture of empowerment and purpose that resonates far beyond the numbers. Justin’s unwavering dedication to lifting others makes him not just a consultant, but a beacon of hope for those striving to create meaningful change in their lives and communities.
Justin has shared his knowledge at prestigious institutions, including Harvard, Stanford, Johns Hopkins, UCSF, PennMed, Mount Sinai, Baylor, NYU, Duke, Yale, WashU, UT Southwestern, Cornell, Columbia, Vanderbilt, Mayo, Univ of Pittsburgh, UNC, Northwestern, UMass, UCLA, Univ of Chicago, Cleveland Clinic and many more. He continuously serves as a vital resource for doctors striving to reclaim their autonomy and thrive in their careers. Through his dedication and vision, Justin is not just changing individual lives—he’s transforming the landscape of medicine itself, helping doctors thrive in their noble pursuit of patient care.
He and his companies have been featured in prominent publications such as:
Background and Education
Growing up in Omaha, Nebraska, amidst the lively spirit of six siblings, he was inspired by a legacy of leadership in the financial services world, passed down from his grandfather and father. From an early age, he embraced the thrill of sports—wrestling, football, and baseball—but after facing a series of injuries, he transformed his passion into a new adventure: motocross racing. This pivot led him on a journey across the Midwest, where he not only competed fiercely but also earned multiple medals, embodying resilience until a tragic accident reshaped his path.
After high school, he set his sights on the University of Nebraska-Lincoln, proudly joining the ranks of the Cornhuskers. There, he pursued a double major in finance and international business while immersing himself in a vibrant campus life. His leadership shone through as he became a senator in student government, engaged with the Navigators campus ministry, and thrived as a member of the Pi Kappa Alpha fraternity, serving on the executive council for many years. His dedication to excellence earned him the title of Athlete of the Year, recognizing his outstanding achievements across various sports through a campus wide intramural sports competition.
His academic journey extended beyond Nebraska, taking him to the esteemed University of Oxford and Veritas University in Costa Rica, where he fully embraced new cultures. Committing to immersion, he spent six months without speaking English, emerging fluent in Spanish and enriched by diverse perspectives.
Graduating from university during his father’s gubernatorial campaign, he stepped into the family business to support its operations while his dad traveled the state. In this role, he played a pivotal part in managing finances, streamlining operations, and enhancing the brand, helping high-net-worth families navigate the complexities of estate planning. Through every challenge and triumph, he has demonstrated an unwavering commitment to growth, community, and a legacy of leadership that continues to inspire those around him.
Connection to Medicine
During his time at the University of Nebraska-Lincoln, he met his inspiring partner, Crystal, who shared his passion for service as an active member of the Navigators. Their love blossomed, and shortly after graduation, they embarked on a new journey together as husband and wife. It was through Crystal’s family, deeply rooted in the medical field, that Justin discovered a powerful vision: to build a company dedicated to supporting doctors.
Crystal’s father, a devoted emergency medicine physician with over 40 years of service, exemplified the dedication and compassion that define the medical profession. Her two brothers—one a general surgeon and the other an interventional radiologist—along with their spouses, carry on this legacy of care. With multiple physicians in Crystal’s extended family, including her aunt, uncle, cousin’s husband, his father and grandfather, Justin found himself surrounded by a rich tapestry of medical expertise and commitment. There are multiple Dr. Nabitys on his side of the family too.
This environment fueled his ambition, as he witnessed friends and colleagues embarking on their own medical careers right after his undergraduate studies. Inspired by their journeys and the profound impact that healthcare professionals have on communities, Justin set out to create a company that would empower doctors, enhancing their ability to serve others. Together with Crystal, he envisioned a brighter future for the medical community—one built on support, innovation, and a shared commitment to healing.
Business Launch
To bring his vision of empowering doctors to life, Justin sought the guidance of a seasoned mentor who had dedicated decades to serving physicians at the Cleveland Clinic. This invaluable relationship opened Justin’s eyes to the profound challenges that doctors face every day. After a year of careful planning and mentorship, he launched Physician Thrive, a groundbreaking company aimed at equipping doctors with the business and financial skills they need to navigate an increasingly complex healthcare landscape.
For many outside the medical profession, the struggles of physicians remain hidden. Over the past 40 years, doctors have seen their autonomy and influence eroded by corporate medicine. Annual reductions in reimbursement, driven by Medicare cuts and other strategies employed by large health systems, have placed immense pressure on dedicated caregivers. As these devoted warriors focused on putting their patients first, the balance shifted dramatically—resulting in a staggering ratio of 10 administrators for every physician. In this environment, many doctors found their income diminished and control over their practices undermined.
Recognizing this urgent need, Justin and his team expanded their mission beyond the Midwest, traveling across the country every two weeks to share their expertise. They taught at over 400 hospitals, universities, and medical associations, reaching thousands of residents and fellows. Through these efforts, they empowered doctors to advocate for themselves, understand their worth, and successfully negotiate their compensation. As a testament to their impact, Justin’s team has supported physicians from all 50 states and various specialties, achieving successful reviews and negotiations totaling over $2 billion in physician compensation.
Business Network
During this transformative phase of his career, he immersed himself in the Entrepreneurs’ Organization, a global community dedicated to helping entrepreneurs thrive in three key areas: personal growth, family, and business. This experience proved to be life-changing, inspiring him to serve on the board of his local chapter multiple times. Through this platform, he not only fostered meaningful connections but also embarked on journeys around the globe, engaging with visionary business leaders from diverse industries.
These experiences enriched his understanding of entrepreneurship and deepened his commitment to empowering others. He regularly connects with business owners across various fields—including e-commerce, management information systems, automotive, real estate, healthcare, clinical research, and agriculture—sharing insights and strategies that drive innovation and success. By collaborating with leaders from such a broad spectrum, he is continuously inspired to elevate his own pursuits while contributing to the growth of others. His journey is a testament to the power of community, connection, and the relentless pursuit of excellence in all aspects of life.
Professional Milestone
Around the five-year mark of Physicians Thrive, Justin welcomed his business partner, Reid Lancaster, into the fold. Together, they embarked on a transformative journey that would elevate Physicians Thrive to become the leading online brand for doctors as a comprehensive service provider. Their passion and dedication captured the attention of Larson, the largest doctor advisory group in the country. After a decade of discussions and shared vision, Justin and Reid made the pivotal decision to merge their organizations, combining their strengths to create an even more significant impact on the lives of physician families. Together, they now serve over 25,000 physicians across all 50 states, empowering them to thrive both professionally and personally.
In parallel with his commitment to helping doctors, Justin pursued further education through the American College of Financial Services. There, he earned the prestigious designations of Chartered Financial Consultant (CHFC®) and Chartered Life Underwriter (CLU®), showcasing his commitment to excellence. He also prepared for the Certified Financial Planner (CFP®) designation, ultimately passing the board exam to become a practitioner. This relentless pursuit of knowledge underscores Justin’s dedication not only to his own growth but also to enhancing the financial well-being of the physicians he serves. Through every step of this journey, Justin exemplifies the power of collaboration, education, and a shared mission to uplift the medical community.
Military Service
At the age of 40, after empowering thousands of doctors to achieve financial security, Justin Nabity reached a pivotal moment. Despite the option to retire comfortably with his self-made multi-millions after 15 years of successful business and financial achievements, he chose a path of service by joining the Navy Reserve. This choice reflected a profound commitment to the freedoms that make prosperity possible in the United States, a commitment he had nurtured over many years.
As Justin and his wife homeschooled their young children, eventually transitioning to a collaborative school blending homeschool and private school, he took an active role in their education. Teaching them history and instilling values of gratitude, he found himself reflecting on the sacrifices made by those who served to create a nation where freedom thrives. He often wondered why only 1% of Americans take on the responsibility of service, while so many others don’t make that sacrifice. Driven by this realization, he decided it was time for him to wear the uniform, to honor the legacy of service that built this country, and to play his part in sustaining it.
Justin believes deeply that every able-bodied individual has a duty to contribute to the freedoms we enjoy—freedoms that make America the most vibrant and free society on earth. This conviction inspires him to serve, and he hopes it encourages others to consider how they, too, might contribute to the nation’s enduring strength.
Board Service
Justin’s commitment to leadership extends beyond his role on the board of the Entrepreneurs’ Organization. He has also served with distinction on the boards of the National Association of Insurance and Financial Advisors and the Nebraska Coalition for Ethical Research. Through these roles, Justin has actively championed ethical standards and advancements within his industry, demonstrating a steadfast dedication to advocating for his profession. His influence inspires clients, friends, and colleagues alike to step forward, make an impact, and become champions for their own fields, fostering a spirit of leadership and integrity that resonates throughout the community.
Advocacy
Driven by a deep conviction for advocacy, Justin and his business partner, Reid, joined forces with other visionary healthcare leaders to establish Doc Nation—a transformative advocacy group empowering doctors to reclaim their influence in healthcare. In a field where only 5% of leadership positions are held by doctors, Justin and Reid are dedicated to exposing the urgent issues in a system that has drifted from its purpose. They shed light on the troubling shift from community health and healing to a transactional “sick care” model, where chronic disease and lifelong dependence on medication have become all too common.
In an era of unprecedented scientific progress, technology, and resources, it’s heartbreaking to see our nation’s health in decline. Doc Nation was founded to address this crisis, offering doctors the support and representation they deserve—much like the advocacy professional athletes receive. By rallying individual physicians and groups, Doc Nation is restoring doctors’ control over their profession, reigniting their ability to make a difference, and reigniting a system that places patient well-being at its core.
Biotech Artificial Intelligence
Beyond his leadership roles at Physicians Thrive, Doc Nation, and as an officer in the Navy Reserve, Justin is pioneering the future of medicine through a groundbreaking biotech venture. Inspired by one of his clients—an orthopedic surgeon at Stanford—Justin joined forces with nSight Surgical, a company his client co-founded. This visionary company has harnessed the power of artificial intelligence to transform patient safety, elevate quality, and drive down costs within healthcare systems.
With five patents and nearly a decade of rigorous development, nSight Surgical has rapidly transitioned from concept to commercial success. Over the past two years, its AI-driven technology has actively enhanced operating rooms, ushering in a new era of precision and innovation. Justin is honored to play a role in this revolutionary journey, bringing tomorrow’s medical advancements into practice today.
Mission Work
Over the last decade, Justin has embraced additional passion projects that amplify his mission to help others, extending far beyond financial guidance. With his business partner, Reid, he embarked on life-changing journeys across the globe to restore sight to the blind. Inspired by their work with ophthalmology clients, they discovered the transformative impact of medical mission work—taking people from total blindness to, in many cases, complete restoration of vision. This powerful experience brought to life the lyrics of Amazing Grace and fueled their drive to co-found a nonprofit dedicated to this cause.
Together, Justin and Reid have traveled to countries like Tanzania and Trinidad and Tobago, with their teams extending outreach to places like Micronesia and India, bringing the gift of sight to thousands in need. This mission holds deep meaning for them both, and they continually seek ways to empower doctors to leverage their expertise for the greatest impact within their communities and beyond. Through this work, they are reminded of the profound ripple effect a dedicated doctor can create when their talents serve those in the greatest need.
Personal Life
For Justin, life has never been just about business. In 2017, his wife gave him the book Living with a Navy SEAL, which he read on a long flight home from an Entrepreneurs’ Organization leadership conference in Bangkok. The book introduced him to David Goggins and the 40% rule, which sparked a curiosity to test his own limits. After the 20-hour journey back, Justin laced up his shoes the very next morning and ran seven and a half miles. A few days later, he doubled the distance, and soon after, he tripled it. This sparked a journey into endurance training, where he quickly discovered that physical limits are as much about mental fortitude as they are about fitness.
Later that year, after running over 1,000 miles, Justin met James Lawrence, the “Iron Cowboy,” who would become a coach, mentor, and friend. With multiple world records, James set an example of unparalleled endurance by completing 101 full-distance triathlons in 101 consecutive days. Inspired, Justin pursued his own path in endurance sports, finishing five sanctioned Ironman races, where he placed in the top 20%, and conquering North America’s toughest full-distance triathlon, Utah Toughest. He also joined James for day 81 of his Conquer 100 campaign and has competed in numerous other triathlons, from sprint to Olympic distances.
These experiences transformed Justin’s health and mindset. Training at this level demands not only physical conditioning but also an unwavering commitment to resilience and discipline. Through this journey, Justin has redefined his own limits, experiencing firsthand how powerful mental strength can be in unlocking new possibilities.
Family Life
For Justin, the greatest blessing in life is his family—his wife and three children: a son and two daughters. Together, they share a life filled with faith, sports, and the joy of pursuing dreams. Their home is alive with the energy of hockey and dance, as his son competes on a travel hockey team and they often welcome aspiring AAA-level hockey players into their home, supporting young athletes reaching for big-league opportunities. Their daughters, meanwhile, pour their passion into dance, shining on stage through a highly competitive studio.
Beyond the rink and the dance floor, the family’s adventures extend across the United States and abroad, immersing themselves in diverse cultures and experiences. When not exploring, they embrace the outdoors worldwide and at their lakefront home in Omaha, Nebraska. Together, they hike, ski, mountain bike, and spend as much time as possible on the water, wake surfing and tubing—even donning wetsuits when the temperatures drop. For Justin, these moments of connection, adventure, and shared purpose with his family are the heartbeat of his life.
Recommended Reading List
Don’t Waste Your Life by John Piper
A powerful call to live with intention and passion, encouraging readers to make every moment count for eternity.
The Purpose Driven Life by Rick Warren
This best-selling guide helps individuals discover their unique purpose through a biblical perspective, igniting a desire to fulfill their potential.
Man’s Search for Meaning by Viktor E. Frankl
A profound exploration of finding meaning in even the most challenging circumstances, based on Frankl’s harrowing experiences in Nazi concentration camps.
Wild at Heart by John Eldredge
An inspiring exploration of the masculine soul, emphasizing the innate desire for adventure, purpose, and significance.
How to Win Friends and Influence People by Dale Carnegie
Timeless wisdom on effective communication and building lasting relationships, empowering individuals to connect deeply with others.
Millionaire Success Habits by Dean Graziosi
A roadmap outlining the habits and routines that lead to both financial success and personal fulfillment.
The 7 Habits of Highly Effective People by Stephen R. Covey
A classic that lays the foundation for effective personal and professional habits, encouraging individuals to take proactive steps toward success.
Good to Great by Jim Collins
Insights into what propels companies to excel beyond average performance, inspiring leaders to elevate their organizations.
Start with Why by Simon Sinek
A powerful exploration of purpose-driven leadership that inspires individuals to ignite passion in themselves and others.
Extreme Ownership by Jocko Willink and Leif Babin
A military perspective on accountability and leadership that encourages individuals to take charge of their responsibilities.
The Intelligent Investor by Benjamin Graham
A timeless guide on value investing and long-term strategies, fostering a mindset of financial wisdom.
Rich Dad Poor Dad by Robert T. Kiyosaki
Essential personal finance lessons that encourage a wealth-building mindset and financial independence.
The Millionaire Next Door by Thomas J. Stanley and William D. Danko
Real-life lessons on wealth habits from everyday millionaires, offering insights into financial success.
Make Your Bed by Admiral William H. McRaven
Simple yet impactful habits that can transform lives and contribute to a better world.
Can’t Hurt Me by David Goggins
Inspiring lessons on overcoming obstacles and breaking through mental barriers, urging readers to embrace discomfort for growth.
Grit: The Power of Passion and Perseverance by Angela Duckworth
A deep dive into how passion and resilience are essential for achieving long-term success.
The Snowball: Warren Buffett and the Business of Life by Alice Schroeder
An authorized biography that offers invaluable insights into Buffett’s philosophy and business strategies.
The E-Myth Revisited by Michael E. Gerber
A guide to systematizing business operations for greater freedom and effectiveness.
Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel by Rolf Potts
A classic on making travel a lifestyle, encouraging individuals to embrace mobility and freedom.
The 4-Hour Workweek by Tim Ferriss
A blueprint for escaping the 9-to-5 grind, achieving financial freedom, and designing a flexible, fulfilling life.
The Magic of Thinking Big by David J. Schwartz
A motivational guide that encourages a positive, expansive mindset to overcome challenges and reach new heights.
Think and Grow Rich by Napoleon Hill
A seminal self-help guide focused on the mindset and principles needed for personal and financial achievement.
The Greatest Salesman in the World by Og Mandino
A fictional narrative with practical success principles, framed through the inspiring journey of a young salesman.
The Ideal Team Player by Patrick Lencioni
An exploration of the virtues that make someone a great team player and the keys to building cohesive teams.
The Five Dysfunctions of a Team by Patrick Lencioni
A leadership fable that addresses common pitfalls teams face, offering a model for overcoming them.
Crucial Conversations: Tools for Talking When Stakes Are High by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler
Essential techniques for effective communication in high-stakes situations, vital for fostering team cohesion.
Books Coming Soon
Justin is also a dedicated author, set to publish three transformative books this year that reflect his commitment to education and empowerment. The first book delves into U.S. history, thoughtfully unpacking the core documents that laid the foundation of America. Through this work, he aims to inspire readers to appreciate the principles of freedom and democracy that have shaped the nation.
In a bid to engage the younger generation, Justin has crafted a children’s version of the first book, making complex historical concepts accessible and relatable. His goal is to ignite a passion for history in young minds, encouraging them to understand the importance of their nation’s heritage and instilling in them a sense of responsibility to uphold its values.
The third book is a practical guide on financing and repaying medical school, addressing the critical physician shortage in the U.S. With this book, Justin aims to empower aspiring doctors with the knowledge and strategies they need to navigate their educational journey without being burdened by overwhelming debt. Through his writing, he is not only educating but also inspiring future generations to pursue their dreams in medicine, ultimately contributing to a healthier future for all.
Today’s Focus
At this stage of Justin’s career, he is passionately dedicated to empowering physicians to enhance their income—both actively and passively—so they can break free from the constraints of trading time for money. The medical profession, once revered as a noble calling, has unfortunately been reduced to a factory-like model, where doctors are treated merely as cogs in a corporate machine. Justin’s mission is to reclaim the dignity and respect that physicians deserve, placing them back at the heart of healthcare where they can build meaningful relationships with their patients. He believes that every doctor should have the opportunity to inspire their patients to live life to its fullest.
Driven by an unwavering commitment to restore the honor of the medical profession, Justin is focused on fostering a healthcare environment that prioritizes genuine connections between doctors and patients. He understands that when physicians are empowered financially and emotionally, they can dedicate themselves to the calling that brought them into medicine in the first place. Justin’s vision is to create a future where healthcare is not just a service but a transformative experience that uplifts both providers and patients.
For Justin, the most essential elements of a fulfilling life are faith, passion, and purpose. He is relentless in his pursuit of removing the obstacles that stand in the way of achieving a more meaningful existence. By advocating for physicians and equipping them with the tools they need to thrive, Justin is not only changing lives but also igniting a movement that redefines what it means to be a doctor in today’s world. Through his efforts, he inspires a new generation of healthcare professionals to embrace their roles as healers and champions of wellness.